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Stockists Spotlight: Hero Men's Gear

November 30, 2015

Stockists Spotlight: Hero Men's Gear

We continue our spotlights on our stockists:

Every once in a while, you stumble into an amazing business relationship. From our first contact with Norm & Chris from Hero Men's Gear in Northampton, MA, it was like we had known each other for years. They are great guys, and their store looks in-freaking-credible. We haven't actually made it there yet, but trust me, it's on the schedule. They've carefully cultivated a wide array of products for guys - from clothing, grooming, lifestyle and more. The fact that they are both generous and charming doesn't hurt either. so, without further ado, Hero Men's Gear!

 Hero Men's Gear Logo

Burly Stone: When did you open Hero Men's Gear?

Hero Men's Gear: We opened in April of 2014.

BS: What do you guys do especially well?

HMG: We're very good at showing guys the correct way to take care of their beards and/or how to properly wet shave.

BS: What part of Hero Men's Gear are you most passionate about?

HMG: We're really passionate about the products we carry and we tirelessly search for things you just don't see other places.

BS: Who's your ideal customer?

HMG: Our ideal customers are guys between 25 and 45 who want quality and are don't mind paying for it.

BS: What's on your playlist right now?

HMG: Our Playlist varies from Top 40 to Singer songwriter to 80s depending on my mood. The music changes from day to day.

BS: What are 3 products or brands your customers can't get enough of right now?


Burly Stone Beard ElixirHMG: Three products our customers can't get enough of right now are of course the Burly Stone soaps ( The Dude and Old Man Winter especially), Scotch Porter Brand beard wash and conditioner, and Damn Dog waxed canvas and Leather Bags.

BS: What initially attracted you to our products?

HMG: You liked a photo on instagram and I saw your line and was going to pass on another soap company. Then I saw that you were an LGBT owned company and proud of it ! I feel it's especially important to support not only USA made but LGBT businesses being that we are! So glad I did !!!

BS: Which Burly Stone product is most popular with your customers?

HMG: The Dude is by far and away our best seller !!

BS: How would you describe Burly Stone to your customers?

HMG: When we describe Burly Stone we tell customers that you are out of Mystic and you make amazing man sized soaps,hand balms and beard oils. Once you hand them a soap and have them smell they are hooked!!

BS: What's your favorite quote?

HMG: Our favorite Quote is" Never Never Never Give Up" from Winston Churchill because it's those times when you feel like giving up that can be your best sources of inspiration.


Thanks guys! Listen - anyone looking for distinctive gifts for the men in their life would be wise to check out Hero Men's Gear, both at the brick & mortate store in Northampton, and their online store.

Hero Men's Gear  |  98 Pleasant Street  |  Northampton, Massachusetts  |  (413) 586-0325

Monday – Wednesday  10 - 6  |  Thursday & Friday  10 - 8  |  Saturday 10 - 6   |   Sunday 11 - 5

Online Store  |  Facebook  |  Instagram

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